Social media are online channels or services that people use to communicate with friends, followers, subscribers and others with like interests. They all have social features including the ability to “like” an- other member’s messages, rate a service, product or experience, post reviews or comments, etc.
The most prominent examples include YouTube (more than 300,000,000 visits each month), Facebook (more than 500,000,000 members), and Twitter (more than 200,000,000 members).
Another significant social medium for local businesses is Yelp! With 39,000,000 monthly visits, Yelp! combines local business listings with user ratings and reviews in a highly social environment that allows members to subscribe to other members’ reviews.
Go to Des Moines Social Media to watch a free video that explains how Yelp! Facebook, Twitter, and other Internet “influence engines” can help drive your business growth.