Would you run just one ad in the newspaper and expect it to continue to generate calls or foot traffic? It’s the same thing online. You want people to find you when they’re looking online, which means you have to stay fresh!
Keep in mind that search engines and directories treat your messaging like grocery store produce. There is a “sell by” date on almost every piece of digital information. If you’re not putting fresh content on your shelves, you will lose to someone who is.
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